How to Find Your Why?

Alexander Semin, a director, founder of the creative agency What if Semin? and a consultant to business leaders, will explore how to define the reason behind your project and communicate it clearly to clients. The workshop covers eight questions, a check of your current wording, the points where meaning gets lost, and live reviews of several participants’ projects. You will leave with a concise statement of your “why” and a checklist for revising your website, profile or client conversations; his clients include Yandex, MTS, VK, Unilever and Mars. Line-up: Alexander Semin