How to Create Content Millions Want to Watch

At Insight Place, Vadim Babeshkin will share how he turned the niche of diving into a media project with hundreds of millions of views. The talk covers strong ideas, the opening seconds of a video, audience retention, series, testing, and what to do with the numbers after publishing — including why testing 20 videos can be more useful than polishing one for a month. There will also be practical guidance on defining a channel’s role, planning first videos, structuring an initial test, and making the first shoot. Line-up: Vadim Babeshkin